Fifth Annual eHealth Developers' Summit

The Summit was successfully convened at the Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA, from Nov. 10-12, 2004.

Summit Details

Summit Summary: eHealth: Achieving Mainstream Acceptance
Planning and Advisory Committees
Summit Awards Winners
Feedback from Summit Participants

Fifth Annual Summit Sponsors and Corporate Contributors

5.0 Sponsor: California HealthCare Foundation

2.0 Sponsor: Health e-Technologies Initiative

1.0 Sponsor: Aventis Pharmaceuticals

Fifth Annual eHealth Developers’ Summit Agenda

Tuesday, Nov. 9, 2004, 6:00PM-8:00PM

EVENING

6:00PM – 8:00PM: Welcome Reception and Registration

Wednesday, Nov. 10, 2004, 7:00AM-8:30PM

MORNING

7:00AM - 8:00AM: Registration and Breakfast

8:00AM - 8:30AM: Welcome and Orientation

8:30AM – 10:00AM: The State of eHealth, 2004 - Developments in the eHealth sector during the past year from the consumer, health care provider, corporate, and government perspectives.

Focus Questions:

• Where is the eHealth sector in 2004? Who are the current and near term “movers”?
  
• What is the outlook for consumer, provider, and health care organization adoption?
  
• What do eHealth developers need to know about the consumer, provider, health care organization, and government markets?

Moderator:
Gale Wilson-Steele, CEO, Medseek

Panelists:
Christine Paige, Senior Vice President, Marketing and Internet Services, Kaiser Foundation Health Plan, Inc.

Jeff Tangney, VP, Subscription Business & Product Development, ePocrates

Lisa Dolan-Branton, Senior Advisor for Community-Based Health IT, Agency for Healthcare Research and Quality

10:00AM - 10:30AM: Break

10:30AM – 12:00PM: Ethical And Regulatory Issues For eHealth Developers - Ethical and regulatory issues that impact eHealth product development and dissemination. Includes perspectives and issues of importance to hospitals, providers, businesses, researchers, and consumers.

Focus Questions:

• How should developers balance ethics with business marketing and research aspects of eHealth?
• How do issues around privacy and security, informed consent, and IRB approval impact product development, research, and dissemination?
• What regulatory issues have potential coverage over the marketing and dissemination of eHealth products?
• How do we ensure access to eHealth products among the underserved?

Moderator:
Marc Lawrence, Senior Product Manager, IDX

Panelists:
Rodney Johnson, Senior Medical Center Counsel, Office of the General Counsel, Stanford University

Allan Frankel, CEO, ChartScape, LLC

12:00PM - 1:15PM: Lunch with Affinity Groups

1:15PM – 2:30PM: Thinking Outside the Box: Generating Novel Solutions for eHealth - Facilitated interactive group discussion and exercise on creative problem solving and idea generation for eHealth.

Facilitators:
Suzanne J. Ebbers, LuminEssence

Update from the Purple Team, winners of the 2003 WIT Team Competition

2:30PM – 4:30PM: eHealth Working Innovation Technology (WIT) Teams Meeting #1 - Small groups collaboratively develop an eHealth solution to a problem in health or healthcare. The team with the best solution--based on innovation, potential impact, practicality, and sustainability--receives a $5000 grant for subsequent concept development. This year's two problems/opportunities are technology solutions for obesity and aging.

4:30PM - 6:00PM: Networking Time with Activity Groups

6:00PM - 7:00PM: Table Chat Demos - One-to-one table top demos of attendees’ products or services to solicit feedback on a product/project, or to initiate partnerships or collaborations.
Demos:
A Technology-Based Health Behavior Change Solution - Florida State University
A Web and PDA Treatment Support System with Electronic Diaries - SymTrend
An Integrated System for Smoking Cessation Management - Quitnet
An Internet Intervention for Overweight in Childhood - eHealth International
BodyMedia’s HealthWear: Ted Arms for Success in Weight Loss - St. Cloud Communications
Bluetooth Wireless Medical Devices for Chronic Patient Management – Polymap Wireless
Bring It On – Ripple Effects
eHealth Express – NCI
Health Search Engine – EvaluMetrix LLC
MDLogix Assessment Architect System - MDLogix
Multimedia Informed Consent for Breast Surgery – Healthmark Multimedia
Tailoring Youth Sun Safety Education with CD-ROM - Klein Buendel
The International eHealth Studies Register - Journal of Medical Internet Research
Using a Planned Care Registry to Manage Chronic Conditions - Valley Medical Center

7:00PM – 9:00PM: Dinner and Networking

Thursday, Nov. 11, 2004, 6:00AM-9:00PM

MORNING

6:00AM – 7:30AM: eHealth Summit 5K Prediction Fun Run/Walk- Prediction run with prizes to those who come closest to predicting their finishing time. Walk, run, and wheelchair.

7:30AM – 8:30AM: Breakfast, WIT Teams Meeting #2

8:30AM – 8:35AM: Welcome to Day 2

8:35AM – 10:30AM: Hot eHealth Research Results and Translating Findings into eHealth Practice - Presentations by the finalists for the "Best eHealth Research Paper Award" for 2004 as selected from a national competition. Followed by a research into practice discussion of how research findings will be incorporated and disseminated into practice and the marketplace.

Moderator:
David Ahern, Director, Health eTechnologies Initiative

Presentations:
“An eHealth Breast Cancer Education Intervention” - Armando Valdez (1), Kakoli Banerjee (1), Carol Somkin (2), Lynn Ackerson (2), Maria Fernandez (3). (1) Valdez & Associates, (2) Kaiser Division of Research, (3) University of Texas Health Science Center

“Potential of Comprehensive Prevention Training Software to Reduce Risk and Enhance Protective Factors in Adolescents, a Multi-Site Study” - Alice Ray (1), Sarah Berg (1), Michael Roona (2), Peter Ochshorn (2). (1) Ripple Effects Inc., (2) Social Capital Development Corporation

“A Web-Based Patient Portal for Patient-Clinic Communication: a Randomized Controlled Trial” - Chen-Tan Lin, Stephen Ross, Loretta Wittevrongel, University of Colorado Health Science Center

“A Novel Technology to Improve Compliance with HIV Medications” - Vesta Brue (1), Jerome Hahn (1), Nancy Haug (2), Richard Olmstead (2), David R. Bangsberg (2). (1) LIFETECHniques, Inc., (2) UCSF

Research Presentation Review Panel:
David Ahern, Director, Health eTechnologies Initiative

Susan Martin Gould, Research Associate/Program Coordinator, Department of Food Science & Human Nutrition, Colorado State University

Nancy Hitzschke, Project Manager Plan Education, Blue Cross Blue Shield Association


10:30AM - 11:00AM - Break

11:00AM – 12:30PM: eHealth: Who Pays, Who Plays - Barriers to eHealth adoption among payors and users, and ways to understand the needs of end-users and payors.

Focus Questions:

• How can developers better understand the needs of the target audience and payors, including large employers?
• Who is buying and using eHealth technologies, and what are their real world constraints?
• What’s the ROI and who reaps the financial benefit?
• What is the state of reimbursement for these technologies?
• How can developers develop a compelling sales pitch based on customer needs?

Moderator:
George Conklin, CIO, CHRISTUS Health

Panelists:
Debra Sleigh, Director, eHealth & Integration Solutions, Sutter Health

Elizabeth Waterman, US Benefits Program Manager, Intel Corp.

Ezra C. Davidson Jr., Chairman, Blue Shield of California Foundation Board of Trustees

AFTERNOON

12:30PM – 1:45PM: Lunch with WIT Teams Meeting #3

1:45PM – 2:45PM: Open Space Sessions - Hot eHealth topics on demand.
Presenters:
Darrell Atkin, President, The Launch Pad - "Going to Market with Your eHealth Application"

Don Jones, VP Business Development Healthcare, Qualcomm - "eHealth Development for Wireless Phone Platforms"

Arkalgud Ramaprasad, Head, Department of Information and Decision Sciences and Director, Center for Research in Information Management, University of Illinois at Chicago College of Business Administration - "Developing eHealth Strategies for Health Care Organizations"

Cari A. Wolfson, Principal Usability Engineer, President, Focus on You! - "eHealth Usability 101"

2:45PM - 3:00PM - Break

3:00PM – 4:30PM: True Confessions of an eHealth Developer: Lessons Learned - Rapid-fire frank descriptions of a recent business, application development, or research problem encountered, the approach used, and lessons learned.
Presenters:
Zorianna Hyworon, President, Infotech - "Lost in eHealth Translation: Developing a Product for a Global Market"
Brenda Marshall, Professor, CUNY - "Reaching Out to the High Risk Reluctant"
Rob Martin, Klein Buendel - "Keeping Content Fresh Without a Dedicated Editorial Staff"
Robert Pretlow, President, ehealth International - "Eulogy of An Intervention Website"

4:30 - 6:30PM: Networking Time with Activity Groups


EVENING

6:30PM – 8:30PM: Dinner with Summit keynote and awards announcements
Keynote:
Scott Heiferman, Co-Founder and CEO of Meetup.com, and MIT Technology Review's 2004 Innovator of the Year - "America Offline: How New Grassroots Community Will Shape The Future"

Friday, Nov. 12, 2004, 7:00AM-12:30PM

MORNING

7:00AM - 8:00AM: Breakfast

8:00AM – 8:15AM: Welcome to Day3

8:15AM – 10:15AM: eHealth WIT Teams Presentations – Team presentations to judges and attendees.

Judges:
Majid Abai, President, Seena Technologies Corporation; Member, LA Tech Coast Angels

Steve Downs, Senior Program Officer, Robert Wood Johnson Foundation

Manish Singh, Director, California Technology Ventures, LLC

10:15AM - 10:30AM: Break

10:30AM – 12:00PM: eHealth Commercialization and Dissemination - Real-world examples of how companies can take good ideas and move the process toward execution and business success. Lessons for working with investors and strategic partners.

Focus Questions:

• What are the lessons learned from a “SBIR to IPO” success story?
• How should businesses choose the right investors and strategic partners to help grow the business?
• How do consumer-oriented commercialization plans evolve over time?
• What are some alternative funding sources and how can they be obtained?

Moderator:
Manish Singh, Director, California Technology Ventures, LLC

Panelists:
Kevin Woods, Co-founder, IcadMed - "From SBIR to IPO"

Susan Brink, Principal, Healthmark Multimedia - "Building Your Commercialization Plan: Lessons Learned"

Jim Wittmack, Regional Director, IPA Advisory & Intermediary Services - "The Anti-VC: Alternative Funding Sources for Emerging Companies"

12:00PM – 12:30PM: Summary and Adjourn

Sponsors and Participants for Future Summits

If your organization is interested in sponsoring the next Summit, please send an email to Tom Eng's attention: info AT ehealthinstitute.org.